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The World of Good was founded in 2006 to source and make available environmentally friendly and zero-waste baby and children’s products to resellers in Australia and New Zealand.


Now based in Adelaide SA, The World of Good’s operating philosophy is to find unique and engaging products for parents and their children made from high quality, eco-friendly and sustainable materials sourced from designers all around the world. Its broader aim is to bring attention to the importance of sustainable and socially responsible products and to make it progressively easier for people to make informed choices.

About Us


Promoting Conscious Consumption


By prioritising biodegradable products, we believe that we can help shift the market and enhance consumer awareness regarding the impact of purchasing decisions. Put your money towards a solution for environmental issues.


The World of Good is committed to selling high quality, natural products which are kind to the environment and minimise the negative impact to the planet. Recycled materials are a key factor in our brands' sustainable solution.


We take comfort in knowing that our brands use only natural and organic ingredients in their products. 100% free from toxins, parabens, benzoates, sulfates, preservatives and artificial colours and flavours, these products are safe for both mum and bub.

Social Responsibility
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