WHY NATURE’S CHILD

THE COMPANY

Nature’s Child was founded in July 2000 in the beachside town of Byron Bay, NSW. It seems fitting that Australia’s first organic baby store was born in a town where Natural Birth is actively supported and where Indigenous women traditionally came to birth.

From humble beginnings in a garage in Byron Bay, Nature’s Child is the Australian pioneer of organic baby products that parents can use every day. From cloth nappies to breast pads to baby wipes, the range was the first of its kind in Australia and even today Nature’s Child remains the most recognised certified organic baby brand in Australia.

When the owner Jannine Barron had her first child in 1995, she was shocked by the disposable nature of the baby products on offer. They were based on a throw away mentality, made largely from plastics and synthetic fabrics, they were costly and largely pointless.

Jannine says “There are lots of reusable choices now but you have to imagine 20 years ago, the idea of a fabric, reusable breast pad or a cloth nappy made most people frown and look puzzled. But fortunately, a new wave of eco-­‐minded parents and certainly our grandmothers smiled and supported our new venture.

“I knew that if we were patient and parents slowly embraced this idea, we would witness an organic and eco revolution. This is exactly what has happened over the 17 years since we started. I am just so proud of all the parents that made this a reality and for my awesome team over the years that has delivered the purest and the best to parents internationally.”

ORGANIC CERTIFICATION

Since Nature’s Child began, a lot of competition has been created which use the word “organic” on their packaging. Unless you see the certification logo on their products, they are not actually certified. Nature’s Child is independently audited and their Organic Certification is a guarantee of purity and honesty in their claims.

THE NATURE’S CHILD VISION

“To honour the beauty and wonder of pregnancy, birth, babies and childhood, and to do this in a way that cherishes our natural instincts, our natural environment and its resources.”

Nature’s Child strives to carry out this vision in the following ways:

  1. Empowering parents, pregnant women, their partners, their children and the community through our products, retreats, educational seminars, practitioners, workshops, publications and conferences.
  2. Selling products for pregnancy, babies, children, home lifestyle of exceptional quality that are convenient for busy lives without costing the earth
  3. Making it easy for parents to enjoy organic, earth‐friendly shopping.
  4. Wowing every customer with the unique beauty and quality of every product.
  5. Honouring children’s natural intelligence by providing creations that promote self­‐esteem, inspire imagination, promote self-confidence, leave room for creativity and honour their whole being and their individual potential.
  6. Providing personalised customer service of the highest quality in a family‐ friendly work and shopping environment.
  7. Building a socially and ethically responsible business structure from which all this can grow and be possible.

WHAT DOES EARTH‐FRIENDLY MEAN?

  • Containing ingredients that are biodegradable
  • Ensuring the paints and oils on toys and furniture contain no chemicals
  • Creating products that help you to relax, meditate and trust your intuition
  • Growing and manufacturing with no harmful chemicals used
  • Promoting bonding and closeness in your family
  • Using recycled materials
  • Using recycled or plantation timber
  • Creating products that are washable and not disposable
  • Ensuring products are compostable and worm safe
  • Guaranteeing more greenhouse friendly production
  • Packaging in recyclable or reusable materials

HOW CAN EARTH-­FRIENDLY SHOPPING HELP THE ENVIRONMENT?

Since having children, Jannine realised that the simple decisions she makes every day such as what to eat for breakfast, what medicine to use on her sick baby and whether she uses a cloth nappy or disposable, are powerful decisions; because billions of mothers all over the world are making those same decisions as her, every single day.

The choices we all make are intimately connected to the health and welfare of our environment. Thus our lifestyle choices directly impact our future world. While one purchase alone may not change the world’s environmental crisis, it can influence human behaviour enough to impact events that can. For our future survival, we must seek and offer sustainable solutions, the heart of which involves recycling more, eliminating chemical use and wasting less.

THE NATURE’S CHILD GUARANTEE

  • We only make products that you and your baby NEED
  • We verify all our claims of purity with certification
  • We make it easy for you to use fewer products than your average parent with only the purest of organic and natural ingredients.
  • We believe that every decision we make every day impacts our planet – we are here for parents who choose to live simply
  • There is no chemical exposure or harm to any people or animals in our entire chain of growing, manufacturing or packaging.
  • The simple act of beautiful and 100% recyclable packaging reminds us that everything we buy is a gift and that the most important values we can pass on to our children are to live beautifully, simply and in harmony with our planet.
  • We show you that living organically is completely achievable, realistic and easy when you are not wasting money on stuff you don’t need.